NDTV 24×7

ESTIMATED TV ADVERTISING COSTS

Daypart
Estimated cost for 30 sec ad
Breakfast
£2 - £20
Daytime
£2 - £20
Peak
£2 - £12
Nightime
£0 - £5

DESCRIPTION

NDTV 24×7 is a 24-hour English-language news and current affairs television channel based in New Delhi, India.

Until about the end of the 1980s, like most of the world, television broadcasting was not in private hands in India. In the news production area there were some private stringers of Doordarshan. They were given assignments to cover news and later they were also involved in current affairs programmes and documentaries.

1988: New Delhi Television is set up by Prannoy Roy – a former professor of economics at the University of Delhi – and his wife and business partner Radhika Roy. The Roys are today known for helping to break the Indian government’s grip on television news.

New Delhi Television started producing The World This Week, a highly successful weekly news magazine covering world news and entertainment for Doordarshan. NDTV’s coverage of Tiananmen Square and the fall of the Berlin Wall was path-breaking in Indian television reporting and gave it brand recognition. NDTV quickly established as a credible private news provider. NDTV catered their programmes to Doordarshan and later for CNN and BBC. Unlike the television wing of PTI and United News of India, this private news production enterprise was largely successful.

1989: NDTV produces India’s first televised coverage of general elections results with analysis.

1995: NDTV became India’s first private producer of the national news with telecast of “Tonight” on Doordarshan

Source: Wikipedia

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