More4

ESTIMATED TV ADVERTISING COSTS

Daypart
Estimated cost for 30 sec ad
Breakfast
N/A
Daytime
£70 - £190
Peak
£300 - £500
Nightime
£20 - £60

DESCRIPTION

More4 is a digital television channel, owned by Channel Four Television Corporation. The channel launched on 10 October 2005.

The channel is carried on Freeview, on satellite broadcasters Freesat and Sky and on UK cable network Virgin Media. In Switzerland the channel is available on UPC Switzerland and in Ireland on Virgin Media Ireland, Magnet Networks and Sky.

When the channel first launched in 2005, it encouraged viewers by showing the first run of critically acclaimed US dramas including The West Wing, showing season 6 and 7 back to back, from its sister digital station E4 to More4 and Without a Trace from Channel 4. The channel also carries (or has carried) other American imports such as The Daily ShowCurb Your Enthusiasm, and repeats of Channel 4 programmes including game show Deal or No Deal, reality TV show Brat Camp, investigative series Dispatches, and the controversial BodyShock. Daytime content includes classic films and reruns of shows such as Hill Street Blues and ER.

The channel also carried Morgan Spurlock’s reality TV show 30 Days and American dramas such as The Closer. The channel featured a nightly discussion programme Starkey’s Last Word hosted by David Starkey during the Autumn line-up. This show was originally called The Last Word and hosted alternately by Stanley Johnson, Mark Dolan, Hardeep Singh Kohli and David Mitchell and occasional special guest hosts such as Morgan Spurlock.

On midweek days, it shows hour-long and feature-length documentaries including Channel 4’s Cutting Edge films. On its first night, the channel led with the satirical docudrama A Very Social Secretary about the affair between David Blunkett, the former British Home Secretary, and Kimberly Quinn.

In April 2006, More4 broadcast a live hypnosurgery hernia operation.

Having shown all five weekday editions of The Daily Show since More4’s launch, in January 2011 the channel scaled back its commitment to one episode a week in order to increase investment in its arts programming.

On 23 January 2012, More4 refocused towards more lifestyle based content. Documentaries which previously aired on the channel moved to its parent station Channel 4. Previously, More4 concentrated on lifestyle, documentaries and arts programming competing with BBC Four and Sky Arts. The channel broadcasts between 09:00-06:00 daily.

Source: Wikipedia

EXAMPLE PROGRAMS

8 Out of 10 Cats Does Countdown, 24 Hours in A&E, Come Dine with Me, Double Your House for Half the Money, Embarrassing Bodies, Father Ted

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