E4

ESTIMATED TV ADVERTISING COSTS

Daypart
Estimated cost for 30 sec ad
Breakfast
£35 - £95
Daytime
£70 - £210
Peak
£500 - £800
Nightime
£25 - £80

DESCRIPTION

E4 is a British-Irish terrestrial digital television channel, funded by advertising. The “E” stands for entertainment, and the channel is mainly aimed at the 16–34 age group. Programming includes US imports such as The GoldbergsThe Cleveland ShowThe O.C.SmallvilleVeronica MarsEverwoodWhat About BrianDesperate HousewivesHow I Met Your Mother90210One Tree HillUgly BettyScrubsRules of EngagementThe Big Bang Theory2 Broke GirlsScream QueensRevenge, and previously Friends. Other programming includes British shows such as SkinsMy Mad Fat DiaryMisfitsThe InbetweenersThe Ricky Gervais ShowShameless,HollyoaksCoach Trip and Made in Chelsea.

Some US imports, such as Desperate Housewives and Ugly Betty, are screened on E4 up to one week ahead of their Channel 4 broadcasts. Its most successful broadcast to date was on 11 October 2010 when an episode of The Inbetweeners pulled in over 3.7 million viewers.

Source: Wikipedia

EXAMPLE PROGRAMS

The Inbetweeners, Tool Academy, Hollyoaks, Agents of SHIELD, Timeless, Glee

GET IN TOUCH

If you would like any further information about TV Advertising in the UK please get in touch.